May E-Blast

We believe our monthly email missives are truly the best way to stay up-to-date with Wheelhouse goings-on. Check out our latest and, if you agree, sign up at wheelhousedetroit.com!

Hello there, Wheelhouse friend!

We are now fully entrenched in our seven-day-a-week summer schedule. We are open Monday through Saturday from 10 a.m. to 8 p.m. and on Sundays from 11 a.m. to 5 p.m. The only day we will be closed this month is May 30, when we’ll take a belated day off for Memorial Day. Otherwise, come by during our posted hours and we promise that we will be here rain or shine!

Retail+Service
Looking for a new ride? Look no further! We have hybrids and cruisers starting at just $300. We carry Kona, Origin 8 and Sun. For an updated list of bikes currently on the floor, head over to Bikes for Sale.

We stock a wide variety of accessories that can make your bike prettier, tougher, more utilitarian…whatever you desire it to be! We carry pumps, lights, racks, baskets, saddles, pedals, fenders, bells and helmets…and if we don’t carry it, we get special orders in weekly.

Never let it be said that we put the cart before the horse: we finally have t-shirts! Featuring our street/spoke logo in white on black and retailing for $15, you’ll want to buy a spare!

Tune-ups are back to regular price: 50 bucks. We pride ourselves on quality service and a quick turn-around, so drop your bike off and, when you pick it up, we believe that you will be highly satisfied with the results. And if you are not? We promise to rectify the situation.

Tour the city with Wheelhouse!
We blast into our peak tour season with our May roster, which includes at least three tours a week. This weekend features Architecture (5/5 10 a.m.), Underground Railroad (5/5 1 p.m.) and Grandmont Rosedale (5/6 11 a.m.). The rest of the month features Urban Agriculture, Eastern Market, Hamtramck, Belle Isle, Midtown/Woodbridge, Murals of Southwest Detroit, Automotive Heritage, Southwest Detroit/Fort Wayne, Public Art and our favorite Memorial Day Weekend treat: Techno in the 313. Be sure to visit wheelhousedetroit.com/tours to read up on our complete roster of offerings and to make a reservation.

Our tours are a fun and healthy way to explore the city, and we believe that even life-long Detroiters will learn a thing or two on them! To make sure that we have accurate and up-to-date information, we partner with community organizations and then share a portion of the proceeds — over $6,000 to date — with the group that helped us design and execute the tour. Some of our partners include People for Palmer Park, Bridging Communities, Automotive National Heritage Area, Michigan Trails and Greenways Alliance, the Sierra Club, Villages CDC and the Belle Isle Conservancy.

We also offer private group tours, which are great as a corporate team-building exercise, non-profit fund-raiser, conference activity or pre-wedding excursion. Group rentals are also available at a discounted rate with an advance reservation. Give us a call at 313-656-2453 or email us at info@wheelhousedetroit.com and we’ll set something up!

Fender Bender Maintenance Classes
Mark your calendars for our bi-weekly bike maintenance classes taught by our friends at Fender Bender! The two hour Tuesday workshops includes instruction on how to change a flat, patch a tube, adjust your seat and handlebars plus some trouble-shooting tips, Rules of the Road discussion and commuting guidelines. Classes cost just $5 and include a patch kit. Dates are May 8 and 22; June 12 and 26; July 10 and 24; August 14 and 28; and September 11 and 25. They start at 6 p.m. sharp and are first-come, first-serve.

Wednesday Wheelhouse Workouts
Every other Wednesday, join us for Wheelhouse Workouts, a 20-mile fitness ride at a casual pace (12 to 15 mph) with a varying route. This ride is offered in conjunction with our friends at FitnessWorks, who will kindly provide participants with a rest and water stop. Dates are May 16; June 6 and 20; July 18; August 1 and 15; and September 5 and 19. This ride is FREE!

Other Great Events
There is a great number of exciting rides in Detroit this year, and we wanted to make sure that we at least inform you of the ones in which we are involved!

• Ride of Silence: An annual, national, slow-paced bicycle ride that honors those cyclists who have been killed or injured while cycling on public roadways. The 10-mile Detroit Ride of Silence will be on May 16 at Belle Isle leaving from Scott Fountain promptly at 7:00 pm.
• Cycle Into Spring: Join the Detroit Eastside Community Collaborative for this inaugural event on May 19 to raise funds for the Conner Creek Greenway. The 20-mile route will begin and end at Maheras Gentry Park on the shores of the Detroit River; sites include Mt. Olivet Cemetery and Chandler Park. The ride costs $25 or $35 with lunch from Slow’s Bar B Q. Join us on the Eastside for a fun ride for a great cause! Registration is open.
• Detroit Up North Ride: We’re hitting the road to Port Austin! There are one- and two-day options for this 150-mile haul and you can also choose to camp with us if you so please. Get the deets here and register here.
• Tour de Troit: Registration is open for the Eleventh Annual Tour de Troit. This year, the date is September 15. We’re looking at 5,000 participants this year, so lock your spot in early!

We will have more information on other rides we support in future E-Blasts, including Cycle for Literacy (June 16), Bike the Bridge (June 17), Colin Hubbell Memorial Ride (August date TBD), Jcycle II (August 19) and Compuware Motor City Bike Ride (August 25).

One last thing: Wheelhouse will be providing free bike parking at all Detroit City FC home games, which will be held at Cass Tech. The matches are set for May 12 and 26; June 2, 16 and 23; and July 1. We are super excited to support Le Rouge!

See you soon at the Wheelhouse…and on the road!

Looking forward to a great summer,
Your Friends at Wheelhouse Detroit

1340 E. Atwater
Detroit, MI 48207
313-656-BIKE (2453)
www.wheelhousedetroit.com
wheelhousedetroit.wordpress.com
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4 Upcoming Rides

Wheelhouse is involved with four (4!) upcoming Detroit bike rides. Here are the deets!

Ride of Silence – May 18, 7 p.m.

The Ride of Silence is an annual, slow-paced ride that takes place at hundreds of locations across the country — and world. It is designed to memorialize cyclists that have been killed or injured while riding. It is a slow-paced, quiet 10-mile ride. It starts at 7 p.m. at Scott Foundation on Belle Isle. Please arrive a bit early to get situated and sign a waiver. The RoS is free and no pre-registration is necessary.

Bike the Bridge 2011 – June 12, 6 a.m.

Bike the Bridge is your only opportunity to ride across the Ambassador Bridge! The ride is set for June 12, but you must register by May 27! Head to Eventbrite to do so!

Colin Hubbell Detroit Bike Ride – June 18, 9:30 a.m.

Join us for the 3rd Annual Hubbell ride, which benefits the Colin Hubbell Fund. There are two options, an eight-miler and a 25-miler; both rides start and finish at Traffic Jam’s parking lot on Canfield in Midtown.  Register at Eventbrite.

Compuware Corporation’s Motor City Bike Ride – July 16, 8:30 a.m.

In its second year, this fun-filled, one-day ride raises funds for DKWIO to provide healthy programming for Michigan youth via Danialle Karmanos’ Work it Out Foundation.

Riders start from Campus Martius Park, with a “Ride Rally” from 8:30 – 9:00 a.m. The team will then ride to Metro Beach, where lunch will be served between 11 a.m. and noon. After lunch, riders will return to Campus Martius Park for a celebration!

There are only spots for 150 riders, so don’t wait to register. Sign up Compuware Corporation’s Motor City Bike Ride 2011.

Colin Hubbell Bike Ride

Time for the Second Annual Colin Hubbell Bike Ride! It takes off from Traffic Jam & Snug at 10 a.m. on Saturday, June 19. Registration is $20 ahead of time or $25 day of.

The bike ride benefits the Colin Hubbell Fund, which in turn benefits small businesses and organizations in Midtown.

Read more about the event at Model D; register here; check out the flyer here.

See you there!

It’s the Final Countdown!

The biggest day of the month is surely March 19, when Wheelhouse opens its orange garage door again for the season. We are literally counting down the days, ordering bikes and some new product lines and all that good stuff. Just to put things in perspective, here are some other things to look forward to this month.

March 15:  St. Patrick Parade, Corktown. 2 p.m. A raucous day to say the least…in some ways the beginning of Spring! (If you want to see Kelli at her bitchy-bartender best, she’ll be slinging drinks at PJ’s Lager House. Do not under any circumstances ask her for a martini.)

March 19, 20, 21: We are open! from 11 a.m. to 7 p.m. You best come visit!

March 20: Our friends at Detroit Bikes! are having their first group ride of the year. This one is sports-themed and takes off at 10 a.m. from the Millennium Bell at Grand Circus Park.

March 21: The first annual Marche du Nain Rouge.

Slightly less organized than the St. Pat’s Parade, expect a bunch of freak flags flying on Cass Ave. Yeah, we’ll be there.  3 p.m. at the Third Bar is the meet up.

Click here to see the poster: Marche_8.5x11_color

March 25: Alley Cat, 6 p.m. @ The Hub. Looks like it’s to be followed by some bike-oriented films at the Burton Theatre. Sweet!

March 28: Second Annual Colin Hubbell Memorial Fund Event @ The Majestic. A fun afternoon with bowling, an art auction and even cornholing, er, beanbag tossing. Find out more here.

We’ve started posting our tours at wheelhousedetroit.com/tours, so keep checking and start registering!